Write For Me... Entertainment Journalism and what makes it appeal to the Audience

Entertainment Journalism is one of the most popular forms of journalism today - thousands of magazines that are loaded with 'celebrity' coverage, music journalism or any sort of entertainment related subject matter are sold every day. People love to read about the rich and famous. We are fascinated by them.
Why then is entertainment journalism often attacked as 'fluff' or 'nonsensical' writing; and those reporting it are often critiqued and insulted. Producer Don Murphy on his website makes some stron allegations that entertainment journalists are 'lazy' and put 'little effort' into their work - he states that reviewers are lazy and talk to eachother to create very similar reviews because in his opinion they find it too much work to have an original idea.
He continues his attack throughout his piece entitled 'Entertainment Journalism's an Oxymoron.'
In reading this and thinking about my major assignment piece on entertainment and it's local and global values I find that entertainment journalists are writing a lot and we are lapping it up. I know that they are hard working and create or re-create many stories that the audince they are aiming at want.
The two major research subjects that I have interviewed regarding the issue, Jade from the Newcastle Herald and Dr. Phil McIntyre are both very well written and know their subject areas very well.
I am very excited to write a major piece about this subject area as I find that if the community is interested in a story then it should be written about. Certain celebrities appeal to people in certain areas - Newcastle for example is interested in people who may be playing a concert or doing something in our area - one of the most regular 'superstars' to appear in Newcastle is Pink so we as a populus are often interested in reading about her along with many others. Jennifer Hawkins for example - a local who has made it big, as a community we are interested in our 'own.'
The localisation and selection of who and what to write about reguarding entertainment journalism is a massive task in itself.
So more power to entertainment writers I say!!!