Globalisation vs. Localisation - The Whole World in our Hand(held Computers)

There are two major phenomena taking place in the world of news media at the moment; these are the ideas of globalisation, which is identified by Carely and Flew as "more than expansion of activities beyond the boundaries of particular nation states; globalisation shortens the distance between people all over the world by the electronic communication” (1992 & 2002). And its counterpart localisation, which as defined by Rachel Drane is the reversal of globalisation and ensures that all goods and services that can be provided locally should be. Pippa Haughton expanded on this definition by identifying Localisation in journalism as ‘the practice of making things relate to local audiences or niche markets.
Pippa continued with a concept that identified that in some instances these two ideas can work together; in the form of globalisation bringing localised news to migrants with news surrounding their ‘local’ or homeland.
New technologies and Trans National Corporations – TNC’s are having the largest effects on news media, both locally and globally.
Rachel identified that with new technologies news becomes interactive; and can raise issues regarding legal issues and barriers across nations (eg. American freedom of speech could be seen as racist or hateful in Australia). It also allows for citizen journalism, the idea that anyone can be a published journalist. She noted that these new technologies are changing/ transforming media in 4 ways:
Content
Process
Structure
Relationships
And identified that across nations and religion there may be many truths, not just our western one.
There was also a fear about what these major TNC’s might be doing if they are controlling the world’s media. They may be agenda setting and creating the news agenda; and with this ownership journalists could be put in a position in which they put commercial interest before the public’s right to know.